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Event Detail

Risky Business: Communication During Crisis

July 13, 2006

Webcast Archive:
See the Webstream of this presentation

Program Description:
How do public health professionals best communicate with the public and other officials in emergency situations or times of uncertainty? How can we simultaneously protect people and keep panic at a minimum? During this program, Ms. Smith will describe pitfalls to avoid and provide clear guidelines for public health professionals who need to communicate most effectively during public health crises, with special attention to pandemic influenza.

Objectives:
At the conclusion of the presentation, the participants will be able to:

  1. Anticipate common reactions to events that threaten the public's health and well-being (e.g, speculation, anger and concern, instant experts).
  2. Describe the three types of "noise" which commonly distort public health messages in the event of an emergency (e.g., physical, cultural/literacy and psychological barriers).
  3. Use core principles of risk communication to focus health messages effectively in an emergency, gain trust and overcome "mental noise".
  4. Describe at least three ways to best communicate with the public and other officials in high risk situations (e.g., plan ahead; respond quickly; be accurate, competent, and compassionate, etc.).

Flyers:   Word Format   PDF Format  

Who Should Attend:
National audience of state and local public health professionals and their partners (e.g., healthcare professionals, EMS personnel, law enforcement, media representatives, etc).

These projects are supported under a cooperative agreement from the Centers for Disease Control and Prevention (CDC). Grant number U90/CCU224249-02. The contents of this program do not necessarily represent the official views of the CDC.

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