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Center for Public Health Preparedness

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Event Detail

Social Media and Public Health: How Government Agencies Learn to Interact with the Public

June 15, 2011

Webcast Archive:
See the Webstream of this presentation

Program Description:
During a disaster, providing information on what is happening and communicating messages to the public is one of the most important aspects of emergency operations. There have always been many methods to accomplish these activities, such as through the traditional media venues of television, radio and newspaper. With the growth of social media, new methods to communicate with different segments of the public are now available. Guest speaker Kerry Shearer will describe how he utilized social media while working for Sacramento County Division of Public Health, including during the H1N1 pandemic, wild fires, and MRSA outbreak. Mr. Shearer will also demonstrate the use of social medial tools. Please join us for this free broadcast to learn more about how government agencies and public health organizations can utilize social media during public health events and for educational outreach to constituents. The archived broadcasts can be found by clicking on the link on the right of the page. Real player is needed to view the broadcast.

At the conclusion of the presentation, the participants will be able to: " Learn why social media use is becoming more prevalent in the use of conveying important public health messages " Describe how social media can be utilized during emergencies " Identify various social media tools including websites, software, and electronic tools " Explain why new media techniques should be part of a communications toolkit " Learn how to develop and use social media for distributing emergency messages and information " Learn how to build a compact in-house web studio

  1. Learn how to incorporate social media into your communications plan

Who Should Attend:
National audience of state and local public health professionals and their partners (e.g., healthcare professionals, EMS personnel, law enforcement, media representatives, etc), particularly those involved with risk communications and educational outreach.

These projects are supported under a cooperative agreement from the Centers for Disease Control and Prevention (CDC). Grant number 5 U90 TP224249-04. The contents of this program do not necessarily represent the official views of the CDC.



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