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Alternative Marketing & Messaging to Prepare Vulnerable Populations
April 10, 2008
Webcast Archive:
See the Webstream of this presentation (requires RealPlayer™)
Program Description:
Created in the aftermath of the 1989 Loma Prieta Earthquake, Collaborating Agencies Responding to Disasters (CARD) works to prepare nonprofit and faith agencies, whose clients and consumers are among the most vulnerable people in our society. Executive Director, Ana-Marie Jones, will discuss 'new' ways to approach marketing and outreach efforts related to preparing vulnerable communities for emergencies. She advocates for a shift from fear-based, threat messaging, to more empowering, culturally appropriate efforts focused on health, wellness, peace and prosperity.
Objectives:
At the conclusion of the presentation, the participants will be able to:
- Learn why traditional threat-based preparedness has never achieved positive, sustainable results
- Understand the important distinctions between emergency preparedness and disaster response
- Learn the seven key components of effective outreach
- Understand why the context for preparedness action is critical
Flyers: Word Format PDF Format
Who Should Attend:
National audience of state and local public health professionals and their partners (e.g., healthcare professionals, EMS personnel, law enforcement, media representatives, etc), as well as individuals and organizations interested in issues related to vulnerable populations.
These projects are supported under a cooperative agreement from the Centers for Disease Control and Prevention (CDC). Grant number 5 U90 TP224249-04. The contents of this program do not necessarily represent the official views of the CDC.
